/ Service
ContentStrategy&Copy
Clear messaging and copy support, included with every build that needs it.
Most small business sites have the same content problem: too many pages, no clear hierarchy, copy that talks about the business instead of to the customer. We help you fix all three during the build — by mapping what your customers actually need to know, in what order, and writing the copy that gets them there.
/ What's included
/ Why content comes before design
Design without content is decoration. Before we lay out a single page, we figure out what each page needs to say — and what action it needs to drive. The design then frames that content, instead of the content being forced into a pretty template.
/ We write in your voice
We don't replace your voice with ours. Through a short interview and a few rounds of revision, we nail the tone that sounds like you — confident, local, plainspoken — and then write everything in that voice. By the time we hand off, you should read every page and think 'yeah, that's how I'd say it.'
/ Questions
Quick answers about this service.
Can I write the copy myself and save money?
Absolutely. If you have the time and the inclination, we'll happily work with copy you provide and focus on design + build. We'll still review it for clarity and flag anything that's going to hurt SEO or conversion, but you save the strategy-and-copywriting line item.Do you write ongoing blog posts?
Not as an ongoing service. We can set up your blog properly at launch with a starter post or two so the section isn't empty, but for monthly content programs you're better served by a dedicated content writer. We can refer you to people we trust if you want one.
Ready to talk about content strategy?
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